You have got to be kidding us, Burger King. It is bad enough that Americans are eating your caloric disasters with reckless abandon, but to go to far flung locations and subject your burgers to unknowing and gastronomically unprepared “virgins” is sick.
One of Burger Kings so-called "virgins"
For those of you who haven’t seen the ads yet, Burger King is traveling to far-off places to find the “purest” taste testers available. In other words, they’re going to remote villages and subjecting the locals to their fast food, and then taking off without so much as a pepcid/immodium/pepto cocktail as a parting gift. Remember what happened to the locals when the Europeans brought the common cold to North America? Nothing good.
Yes, lets see how these ladies are feeling an hour after consuming this crap, shall we?
There is some debate as to the truth behind this ad campaign -are they really taste-testing in rural communities all over the world, or are these paid actors? I’m not sure which is worse. Making people that have never in their lives consumed processed food violently ill, or lying to the public in hopes of creating a viral marketing campaign?
This campaign has definitely gone viral, but I don’t think in the way the folks at BK were hoping. Burger King, you may want to learn a bit from the folks over at Motrin, and start working on damage control!
Great advertising or unethical disaster? What do you think?
{ 2 comments… read them below or add one }
Yeah, this commercial pisses me off! I don’t like Burger King anyway and this just fueled my fire! Absolutely AWFUL commercials and food!
Holy CRAP, can we say Montezuma’s Revenge??????? That’s terrible! I had not seen that before!! And aside from the fact that it’s going to make these people have a weeks’ long stomach flu because their bodies are not equipped to digest processed food (“CHEESE PRODUCT”??) but it’s obviously not a native taste to their palletes, so they’re obviously not going to be in love with it. Remember the first time you tried Chinese? Let’s call that an acquired taste. I feel so bad for those people! I have to wonder, like you said, if these aren’t paid actors though. What would YOU do if somebody came up with a camera and asked you to eat something you’d never seen before? You’d probably think they were wire tapped for a Fear Factor commercial. Real folks in caves probably aren’t so trusting. At least, I would hope not.